To say SEO has “changed a lot” would be the understatement of the decade.
We’ll often see multiple updates per year from Google – including the major Penguin update in September 2016, which made the rewarding of high quality websites in search results a part of its core algorithm.
We also saw an increase in featured snippets on search engine results pages (SERPs),
Google’s Accelerated Mobile Pages (AMP) project, the removal of AdWords on the right-hand side of SERPs for desktop searches, and the inclusion of a maximum of four ads on top of organic results.
Marketers and SEO agencies worldwide have halted their obsession with link building and keywords and re-prioritized a little bit. Now, successful inbound marketers have turned their attention to a long overdue focus on high-quality content.
But does that mean an SEO specialist’s job is just to pump out high-quality, keyword-optimized content? Far from it. In fact, SEO has changed so much in the past several years that many marketers aren’t sure what’s outdated, what’s important, what will actually move the needle, and what’s simply wasted effort.
This guide is going to point out all of the most common myths and assumptions about how SEO works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter for SEO in 2017.
Let’s get started.